My weekly Written Analysis of current pop culture topic is the YouTube, this popular video hosting website, is playing an important role in defining current pop culture on a global scale. YouTube's focus has always been Broadcast Yourself “YouTube.com.” In today's popular culture, broadcasting yourself has become so main stream that those who do not post videos on the Internet are often put out of social circles.
The impact of YouTube has had both positive and negative effects on today’s popular culture. The popular video sharing website has played a crucial role in creating instant Internet celebrities, promoting musical performers, providing opportunities for political and religious speech, and creating a battleground for issues of privacy rights. All of these phenomena have been the outcome of simply giving people opportunity to post their personal creative expressions in a public forum. YouTube is an outstanding website and piece of technology that has radically transformed popular culture and the way we think about broadcasting our voices and our personalities to the world.
The use of the Internet and video sharing websites like YouTube has allowed millions of people to reach larger or more targeted audiences. Some post merely to entertain, others to inform the public about a topic, or ideas, some to debate critical viewpoints, and some to express their creativity in synthesizing materials to create a new work of art. This has created a number of Internet celebrities, given bands a place to test their popularity, allowed political supporters to promote their causes, created space for religious debate, and allowed some to discover their artistic selves. Because YouTube made it easy for people to broadcast themselves, they did. While this has sometimes led to controversy, the website continues to evolve and adapt with the culture, and YouTube is finding innovative solutions while attempting to preserve free speech. Whether one judges the impact of YouTube positively or negatively, the reality is that the video sharing website has become an influential force in today’s society and has forever transformed our options for broadcasting our voices and our personalities to the world.
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